Why Should Cosmetic Brands Use Products Bundles on Shopify in 2025?

Cosmetic Industry is a dynamic space where there is an everyday evolution happening with respect to new products, fashion trends, consumer behaviour, seasonal trends etc..

In order to keep up with the pace with so many competitive cosmetic brands and live young in the industry the brands must do something more than just marketing, campaigning, and product development.

As a cosmetic brand owner, you have the opportunity to make great sales using Shopify product bundles. It’s definitely going to be an add on advantage to your Shopify store.

Let’s run through what bundles actually are and how you can use them to your benefit.

What are Product Bundles on Shopify? 

A product bundle combines multiple items and sells them at a price lower than if each were purchased individually.

Example: Instead of selling a face wash for $15 and a moisturizer for $20 separately, a cosmetic brand can create a skincare bundle with both products for $30.

So the benefits that a Shopper and a Brand owner gets out of the above bundle is that:

From the Shopper’s POV

• Saves Money: Instead of paying $35, they pay $30.
• Convenience: They get a ready-made skincare routine without having to search for matching products.
• Value Perception: Feels like they’re getting more for less, making the purchase more satisfying.
• Trial Opportunity: Encourages them to try an additional product (moisturizer) they might not have bought separately.

From the Brand Owner’s POV

• Higher AOV: Instead of selling just one item ($15), the brand sells two at once ($30).
• Inventory Movement: Helps clear stock faster, especially for slower-moving products when bundled with bestsellers.
• Customer Loyalty: Offering curated bundles makes shoppers return for the “complete solution” instead of single products.
• Cross-Promotion: Shoppers discover complementary products, increasing chances of repeat purchases for the full routine.

Setting up product bundles on Shopify using the right bundling app is a cake walk. Here’s how you can create product bundles on Shopify!!

Why Cosmetic Brands Should Use Product Bundles?

There is a wide range of consumer base in the Cosmetic industry with different preferences and of course with wide range of products in a store.

Bundles can curate all of these variations at one place!

Let’s see how:

1. Mix and Match Bundle Builder: This type of bundle builder allows the shoppers to choose their desired products and add them into the bundle.

FoxSell Bundles makes your work much easier by providing a custom bundle builder that is rightly suitable for your brand with infinite variants, without any variant limit hinderance.

2. A Clean Checkout: Every item in the bundle is displayed clearly at checkout, eliminating any confusion or guesswork for shoppers about what’s included.

3. All-in-One Product Page (PDP): Mix-and-match bundles allow multiple products to be showcased on a single product page, making shopping seamless and reducing the need for shoppers to hop between different pages.

4. Fixed Bundle: Ready-made kits such as a “Teen Cosmetic Kit” or an “All-Glow Glitter Bundle” work especially well for gifting or for shoppers who prefer quick, no-fuss options.

5. Product Discoverability: Bundles are a great way to introduce new products. While shoppers may hesitate to buy something new on its own, including it in a bundle gives them the chance to try it out often leading to delightful discoveries.

Fact: FoxSell’s merchants have noticed that shoppers often enjoy the surprise products in a bundle items they hadn’t planned to buy but ended up loving after trying them.

You can dig deeper about the art of product bundling for beauty and cosmetic brands here!

Real Life Examples of Cosmetic Brands

FoxSell Bundles has worked with one of the best brands in the beauty industry and the bundles on these stores were successful and increased the sales drastically.

Jerome Alexander

Jerome Alexander created a separate page to highlight the bundle builder on their store. The best part of the bundle builder as shown below is that different variants are shown clearly before adding the respective products into the bundle.

It best suits for their brand’s identity without disturbing any other element on their online store.

Nubiance Paris

They offer a curated set of bundles with a defined name like the “Discover Kit”, and “Anti-Imperfection Routine” that let’s shoppers to pick what they want without a hassle.

Respire

The French brand provides a clear set of product bundles and the product variants in the bundle are mentioned specifically, and that the shopper can opt, whatever they want.

How FoxSell Bundles help Cosmetic Brands

FoxSell Bundles ensures to maintain the respective brand’s identity intact while also building custom bundle builders on the online stores as per the needs required by the brands.

We do understand the importance of the cosmetic world’s competitiveness, so we strive towards keeping up with the pace along with making your shoppers happy with an enhanced bundle shopping experience.

FoxSell is best at providing Support to our brands and we value your time and priority utmost.

Conclusion

To provide an amazing bundling experience for your shoppers, we are all ready to catalyse your business with our bundles.

To try the best bundle journey on your store, check out FoxSell Bundles!