How Can FOMO Boost Bundle Sales?

FOMO isn’t a fancy and modern word, but this technique has been in use in the business world from age old time. Even today, it remains one of the most powerful ways to boost sales almost overnight.

Have you ever grabbed a product just because it was “selling out fast”? That’s FOMO (Fear of Missing Out) at work, and it’s one of the most powerful psychological triggers for increasing conversions on your Shopify store.

In this post, we’ll explore how you can smartly use FOMO to boost bundle sales, show real-world Shopify brands already doing this well, and help you apply the same tactics on your store, without sounding gimmicky.

What is FOMO?

FOMO - Fear of Missing Out, is a psychological trigger where people feel anxiety over the possibility of missing out on a valuable opportunity. In eCommerce, this manifests in phrases like:

• “Only 3 left in stock!”
• “Over 1,000 people have bought this bundle this week.”
• “Flash bundle deal ends in 2 hours!”

When shoppers see that others are buying or that a deal is expiring, they feel compelled to act quickly.

This isn’t just speculation. According to OptinMonster, 60% of shoppers make purchases because of FOMO, mostly within 24 hours of seeing the offer.

Why FOMO Is Required in Today’s eCommerce World

In 2025, Shopify merchants are facing a noisy, competitive digital shelf. Shoppers scroll fast, compare faster, and abandon carts in the blink of an eye.

So, why do you need FOMO?

• It speeds up decision-making. Most shoppers procrastinate. FOMO creates urgency.
• It breaks through analysis paralysis. When bundled offers are time-limited, shoppers stop overthinking.
• It boosts perceived value. Bundles tied to social proof or limited availability seem more attractive.

Stat to Note: According to Baymard Institute, the average cart abandonment rate is 69.57%. Adding urgency through FOMO can help reduce this.

How FOMO Can Drive Bundle Sales?

Let’s get specific. How exactly does FOMO help in selling product bundles?

1. Time-Sensitive Bundle Deals

Using limited-time offers for product bundles triggers urgency.

Example tactic:

“Bundle and Save – Only for the next 4 hours!”

This simple countdown encourages instant action.

Pro Tip: Use Shopify apps like Hurrify or Countdown Timer Bar by Hextom to integrate timers on product pages.

2. Low Stock + Bundle Combo

Another high-conversion FOMO move is showcasing low stock alerts for bundled products.

Example tactic:

“Only 5 skincare kits left!”

When paired with bundle discounts, this tells shoppers the deal and the product won’t last.

3. Social Proof Bundles

Let shoppers know others are grabbing the bundle too. Display:

• Recent sales popups
• Bestselling tag on bundles
• Reviews specific to bundle value

Example apps: Sales Pop by Sales Notification, Fera.ai, Loox. 

Why this works: It increases trust and leverages herd mentality, if others are buying, the offer must be good.

Where and When Can FOMO Be Used in Product Bundling?

You don’t need to plaster urgency on every page. Smart FOMO is about placement and timing.

1. Homepage or Collection Page

Use banners like:

“Limited-time summer bundles – Save 20% until Friday!”

Place above the fold to grab attention.

2. Product Page

Ideal for low-stock and time-limit messages:

• “Selling fast - Only 2 left!”
• “Bundle available for 2 more hours”

Integrate with dynamic tools so messages update in real-time.

3. Cart & Checkout Page

Final nudge with messages like:

“You’re saving $100 by bundling. Complete checkout before it expires!”

This reinforces the bundle’s value + urgency.

4. Email Campaigns

Use FOMO-driven subject lines like:

• “Last chance to grab our skincare trio”
• “This bundle won’t be back soon…”

Combine with retargeting to recover abandoned carts.

Real World Shopify Brand Examples Using FOMO to Sell Bundles

Let’s see how some actual Shopify brands use FOMO brilliantly in their bundle strategies:

1. BlendJet

BlendJet uses limited-edition bundles that are available only for short windows.

• “Back to School Sale - Ends on July 15, 2025!”
• Flash sales with timers and product bundles

2. Dr. Squatch

The personal care brand uses bundles with recurring FOMO-driven offers like:

• Offers like “Limited Edition - Nightfall Nectar”
• Uses urgency + storytelling in email

Conclusion

FOMO can seem very light and unreal, but it can act as a conversion-boosting engine. And it’s a deep-rooted behavioural principle that taps into human psychology.

• FOMO works by creating psychological triggers that encourage immediate action.
• Bundles are a natural fit for FOMO because they often offer limited-time savings, curated value, and limited stock availability.
• You can use FOMO at every step of the shopper’s journey, from the product page to checkout, even in your email flows.
• Successful brands like BlendJet, and Dr. Squatch, are already doing this. They're seeing real results because they understand one thing: timing and messaging matter.

And you don’t need a big team or months of development to get started. Create a Shopify store experience that feels alive, dynamic, and in demand with FoxSell Bundles!