How Shopify Brands Can Improve AOV in 5 Simple Steps

Getting people to land on your Shopify store is tough. But getting them to add just one more item to their cart?

That’s where Average Order Value (AOV) comes into play.

If you're a DTC brand whether you're selling skincare, snacks, or sneakers, increasing AOV means more revenue without spending a single extra dollar on ads. It's one of the easiest growth levers you can pull, but most merchants don’t fully tap into it.

In this blog, we’ll break down 5 simple (and proven) ways Shopify brands are improving AOV in 2025, plus real-life examples to show you exactly how it’s done.

Let’s dive in and help you make every order count.

Personalized Cross-Sells: Allbirds (Footwear)

What They Did: Allbirds adds personalized cross-sell suggestions in cart and at checkout. If you buy a pair of runners, you might see socks, cleaning kits, or extra insoles.

Why It Works:

• Delivers more meaningful and practical orders
• Feels helpful, not pushy
• Gives the shopper ideas they didn’t consider before

How You Can Do It:

• Tag products in Shopify by category and use a cross-sell app (e.g., ReConvert)
• Cross-sell low-ticket, high-margin items
• Keep recommendations clean and optional

AOV Boost Seen: ~12% lift with cart-based cross-sells

Free Shipping Thresholds: Pipcorn (Snacks)

What They Did: Pipcorn, a snack brand on Shopify, offers free shipping on orders above $50. A progress bar appears in cart, encouraging shoppers to hit the threshold.

Why It Works:

• Encourages shoppers to add more items
• Creates urgency and a sense of reward
• Reduces cart abandonment

How You Can Do It:

• Find your current AOV and set your free shipping just above it
• Use a free shipping progress bar plugin (Shopify has several options)
• Display it early not just at checkout

Real Tip: Promote the threshold in site banners and product pages, not just cart.

AOV Boost Seen: ~15% average bump in cart value.

Tiered Loyalty Perks: Cocofloss (Oral Care)

What They Did: Cocofloss gamifies repeat purchases with a loyalty program. Shoppers earn points per dollar and unlock perks like free products, early access, and birthday rewards.

Why It Works:

• Makes shoppers come back and spend more to reach next tier
• Builds emotional loyalty
• Encourages higher single-order spends

How You Can Do It:

• Use apps like Smile.io or Yotpo Loyalty
• Show tiered levels visually (e.g., Bronze, Silver, Gold)
• Send reminder emails like “You’re $12 away from your next reward!”

Extra Tip: Mention loyalty rewards during checkout or order confirmation.

AOV Boost Seen: ~10–20% increase among loyalty program users.

Limited-Time Upsell Campaigns: Blume (Skincare)

What They Did: Blume regularly runs limited-time BOGO (Buy One Get One) and add-on offers during peak shopping times. They highlight it with timers and bold banners.

Why It Works:

• Creates urgency and FOMO
• Moves specific SKUs without price-slashing sitewide
• Makes the shopper feel like they’re winning

How You Can Do It:

• Offer Buy X, Get Y (e.g., Buy 2, Get 1 Free)
• Use countdown apps to show urgency
• Test offers on slow-moving or seasonal inventory

Real Tip: Promote these offers in email and SMS with visuals.

AOV Boost Seen: ~20–25% during promo windows.

Personalized Problem-Solving Bundles: Nubiance Paris (Skincare)

What They Did: Nubiance Paris, a French skincare brand on Shopify, offers curated bundles that address specific skin concerns, like pigmentation, acne, or hydration. Each set is built around a skincare regimen and offers a slight discount for buying the full routine.

Why It Works:

• Solves a targeted problem (“I need a complete routine for hyperpigmentation.”)
• Increases perceived utility and value by bundling related products
• Boosts average order value with minimal friction

How You Can Do It:

• Use an app like FoxSell Bundles to create bundles that align with skincare goals
• Group products by skin issue or routine step (e.g., ‘Brightening Kit’, ‘Clear Skin Duo’)
• Position bundles as expert-recommended regimens to build trust

Tip: Include educational copy or icons that highlight the skin concern each bundle targets.

AOV Boost Seen: ~30% increase in bundle-driven orders.

Conclusion

Boosting AOV doesn’t have to mean tearing your store apart or launching massive campaigns. Often, it's about the small, strategic tweaks like bundling products that naturally go together, making your offers feel more personalized, and showing shoppers the value of buying more (without pushing too hard).

These are the kinds of changes that not only lift order value but also create a smoother, more intuitive shopping experience. And let’s be honest who doesn’t want their shoppers to leave with a little more in their cart and a better impression of your brand?

That’s exactly what FoxSell Bundles is built for. Whether you're selling skincare, apparel, home goods, or anything in between, FoxSell Bundles helps you:

• Create bundles in minutes — no code, no dev teams
• Display bundles right on your product pages, where customers are already ready to buy
• Track performance and AOV uplift easily

It’s fast, flexible, and designed to work with the tools you already use on Shopify.So if you’re ready to unlock more revenue from the traffic you already have, don’t wait!