5 Easy CRO Hacks to Boost Your Bundle Sales

You've put in the hard work to create product bundles for your Shopify store. You understand the power of offering shoppers more value and increasing your average order value (AOV). But simply creating bundles isn't enough, you need to get them in front of the right eyes and make them irresistible.

The secret to making your bundle offers more successful is Conversion Rate Optimization (CRO). Simply put, CRO is all about making small changes to your website that help turn visitors into buyers.

In this guide, we’ll share practical tips you can start using right away to boost sales from your FoxSell Bundles Plus. Let’s go beyond just having bundles and turn them into strong sales tools.

Clearly Showcase the Irresistible Value of Your Bundles

Hanni uses a bold “Save 30%” badge next to the price to grab attention and highlight the discount clearly.

Human psychology plays a significant role in purchasing decisions. Shoppers are naturally drawn to good deals, but they need to be able to recognize the value proposition instantly.Don't make your shoppers work to figure out how much they're saving!

• Boldly Display Savings: Make the discount undeniable. Use clear, prominent text like "Save $110 Today!" or "Get 20% Off the Regular Price!" Position this saving information directly next to the bundle price and ensure it stands out visually. Consider using bright, contrasting colors and larger fonts to grab attention.
• Transparent Price Comparison: Clearly present the total cost of buying each item in the bundle individually alongside the discounted bundle price. This provides immediate context and highlights the savings.
• Strategic Badges and Labels: Leverage Shopify's product badging features or apps to add eye-catching labels like "Best Value," "Top Seller," "Limited Time Offer," or "Popular Choice" to your bundle listings. These badges act as visual cues, instantly communicating the bundle's appeal and social proof.
• FoxSell Bundles Plus Tip: Try using dynamic badges (small labels or stickers on your bundle images) that show the exact amount or percentage a customer is saving.
• Highlight the Benefits, Not Just the Features: Let’s go beyond simply listing the products in the bundle. Explain how the bundle solves a problem, fulfills a need, or enhances the shopper’s experience. For example, instead of "Shampoo + Conditioner + Hair Mask," try "Ultimate Hair Repair Bundle for Stronger, Shinier Hair (Save $90!)."

Streamline the Path to Purchase for Effortless Buying

• Single, Clear "Add to Cart" Button: Ensure your bundle product pages have a prominent and easily identifiable "Add to Cart" button. Make it stand out with a contrasting colour and clear call-to-action text (e.g., "Add Bundle to Cart," "Get This Set Now").

Duradry uses a bold red “Add to Cart - $45” button that stands out clearly against the white background, making it easy to spot and encouraging quick action with simple, direct text.

• Pre-Select Popular Options (Where Applicable): If your bundles involve variations like size, color, or flavor, consider pre-selecting the most popular or default options. This reduces the number of clicks and decisions a shopper needs to make, speeding up the process.
• Minimize Checkout Steps: A lengthy and complicated checkout process can lead to cart abandonment. Simplify your checkout flow as much as possible. Reduce the number of required fields and offer guest checkout options.
• Visual Progress Indicators: During the checkout process, use a progress bar (e.g., "Step 1 of 3: Shipping Information") to reassure shoppers that they are nearing completion. This helps manage expectations and reduces anxiety.
• Mobile-First Optimization: Ensure your bundle pages and checkout process are fully responsive and provide a seamless experience on all devices, especially mobile, because a significant portion of e-commerce traffic comes from mobile users.

Craft Compelling Headlines That Hook and Convert

Hydrant uses a bold, benefit-driven headline - “Hydrate + Energy”, followed by a clear subtext that highlights product value.

The headline is often the first (and sometimes only) thing a potential shopper reads. It needs to be attention-grabbing, concise, and clearly communicate the value of the bundle.

• Highlight the Core Benefit or Saving: Start with the most compelling aspect of the bundle. Examples: "Unlock Radiant Skin: Our Best-Selling Skincare Bundle (Save 25%)!""The Ultimate Productivity Pack: Save Time and Money!"
• "Unlock Radiant Skin: Our Best-Selling Skincare Bundle (Save 25%)!"
• "The Ultimate Productivity Pack: Save Time and Money!"
• Use Power Words: Incorporate words that evoke emotion and create a sense of urgency or excitement, such as "Unlock," "Discover," "Limited-Time," "Exclusive," "Bonus," "Free."
• Keep it Concise and Clear: Aim for headlines that are easy to understand at a glance. Avoid jargon or overly complex language.
• A/B Test Your Headlines: Don't settle for the first headline you come up with. Use Shopify's A/B testing capabilities or third-party apps to test different headlines and see which ones perform best in terms of click-through rates and conversions.
• Seasonal and Holiday Relevance: Tailor your headlines to specific seasons or holidays to capitalize on timely shopping trends. Examples: "Cozy Winter Bundle: Stay Warm and Save!" or "Father's Day Gift Set: Show Him You Care (Limited Time Offer!)."

Build Trust and Credibility with Social Proof

Hydrant clearly showcases genuine shopper’s reviews and ratings for a specific bundle.

In the online world, trust is paramount. Potential shoppers often look to the experiences of others before making a purchase. Featuring genuine reviews and testimonials for your bundles can significantly boost their credibility and conversion rates.

• Dedicated Bundle Review Section: Ensure your bundle product pages have a dedicated section for shopper reviews and ratings specifically for the bundle itself. Don't just rely on individual product reviews (although those can also be helpful).
• Showcase Star Ratings: Prominently display the average star rating for your bundles. Visual cues like stars are quickly understood and convey overall satisfaction.
• Feature Authentic Shopper’s Quotes: Include a few compelling and specific quotes from happy shoppers. Highlight the benefits they experienced from purchasing the bundle.
• Quantify Positive Feedback: If you have a significant number of satisfied shoppers, use phrases like "Over 150+ Happy Shoppers Love This Bundle!" This adds weight to the social proof.
• Actively Encourage Reviews: Implement a system to request reviews from shoppers after they purchase a bundle. Automated email follow-ups can be effective for this. Make it easy for customers to leave feedback.

Incentivize Immediate Action with Irresistible Extras

Soko Glam showcases free Gift Tags tag along with a countdown timer indicating a limited-time offer.

Sometimes, a little extra nudge is all it takes to convert a hesitant browser into a paying shopper.

• Offer a Free Gift: Include a small, relevant free gift with the purchase of a bundle. This perceived added value can be a strong motivator. Clearly display the free gift on the bundle page.
• Provide a Post-Purchase Discount: Offer a discount code for the shopper’s next order if they purchase the bundle today. This not only incentivizes the current purchase but also encourages future business and builds shopper’s loyalty.
• Implement Limited-Time Offers and Urgency: Create a sense of urgency by offering special bundle deals that are only available for a limited time.
• Surprise and Delight: Consider offering a small, unexpected bonus with the bundle. This creates a positive surprise and can lead to increased shopper’s satisfaction and word-of-mouth marketing.

Conclusion

Small changes can make a big difference when it comes to converting browsers into buyers. By applying these CRO tips like simplifying the buying process, using strategic labels, and showing clear savings you’re not just improving your bundle offers, you’re improving the entire shopping experience. Test, tweak, and track what works best for your store. With the right strategy, your bundles can become your biggest revenue driver.

Ready to put these strategies into action? FoxSell Bundles Plus makes it easy to create high-converting bundles, and shopper-friendly layouts.