Last Minute Tips for BFCM 2025

These May Seem Obvious, But Are You Really Doing Them?

These small tweaks might sound like common sense, and they are!

But the real question is how much are we actually highlighting them?

And if we’re not, how much are we losing out on?

Revenue, attention, and conversion opportunities slip away quietly in the chaos of BFCM prep.

When brands prepare for BFCM, they focus on the big things, ads, discounts, campaigns, and traffic. But in that rush, they often forget the small details that actually make a huge difference in sales and conversions.

During the BFCM season, shoppers are ready to spend big on things they’ve been waiting for all year.

So, even the tiniest change, a better button placement, faster page load, or a clear checkout, can help you turn browsers into buyers.

This blog will walk you through some of those simple but powerful tweaks that most brands miss but can help your Shopify store perform way better this BFCM.

1. ‘Add to Cart’ or ‘Buy Now’, Button

Why it matters:

Your shoppers should never have to look for the button that makes you money. The placement and color of your “Add to Cart” or “Buy Now” buttons directly affect how fast shoppers make a purchase decision.

Quick fix:

• Keep the button above the fold (visible without scrolling).
• Use contrasting colors that stand out from your page design.
• Add a small microcopy like “Almost gone!” or “Ships in 24 hours!” below the button to create urgency.

2. Set Up Bundles in Under 5 Minutes with FoxSell

Why it matters:

Bundles are your conversion boosters. They increase AOV, reduce decision fatigue, and make shopping feel more valuable, especially during BFCM.

Quick fix:

• Offer “Buy 2, Get 1 Free” or “Build Your Own Box” deals.
• Keep the bundle builder visible on product pages.
• Make sure your inventory syncs automatically, no manual mess.

Pro Tip: With FoxSell Bundles you can launch bundles quickly and see real-time revenue impact.

3. Highlight your Best Sellers on the Landing Page

Why it matters:

During BFCM, shoppers have limited time and infinite options. Highlighting your best-selling products makes their decision easier and builds trust, “If others are buying it, it must be good!”

Quick fix:

• Add a Best Seller badge or highlight those products on top.
• Add the best bundle on your landing page.
• Create a section called “BFCM Hot Picks” or “Shop What Everyone’s Buying.”
• Feature shopper’s reviews or ratings right below each product.

Pro Tip: Bundle your best sellers together with FoxSell Bundles, make it a combo deal that increases Average Order Value (AOV).

4. Use Pop-Up Notifications

Why it matters:

Pop-ups showing “Someone just bought this item!” or “25 people added this to their cart” create FOMO (Fear of Missing Out). It’s a small push, but a powerful one during high-traffic times.

Quick fix:

• Use pop-ups smartly, not too often.
• Keep them subtle and real-time.
• Highlight social proof, stock levels, or limited-time deals.

5. Reduce Load Time Before the Traffic Hits

Why it matters:

BFCM traffic spikes can slow your website down, and slow sites kill conversions. Even a 1-second delay can make shoppers drop off.

Quick fix:

• Compress all images.
• Remove unnecessary apps or scripts.
• Test your site’s speed on both mobile and desktop using Google PageSpeed Insights.

6. Free Shipping, The Magic Word That Converts

Why it matters:

Studies show that shipping cost is one of the biggest reasons for cart abandonment. Offering free shipping, even conditionally, helps close more sales.

Quick fix:

• Set a minimum order value for free shipping (“Free Shipping above $200”).
• Display this offer on every page, preferably near the “Add to Cart” button.
• Combine it with bundles, “Buy this combo and get free shipping!”

7. Simplify Checkout: Reduce Optional Fields

Why it matters:

The longer your checkout form, the higher your drop-off rate. Shoppers don’t want to fill unnecessary details, especially during flash sales.

Quick fix:

• Remove non-essential fields (like “Company Name” or “Address Line 2”).
• Enable auto-fill and Shop Pay or Apple Pay options.
• Show a progress bar, “Step 2 of 3” to keep users moving forward.

8. Add a Countdown Timer

Why it matters:

A timer builds urgency. When shoppers see time ticking away, they act faster. It’s psychology 101.

Quick fix:

• Add a countdown for flash deals or bundle offers.
• Place it near the “Add to Cart” button or at the top banner.
• Keep it real, don’t reset it every few minutes, or shoppers lose trust.

9. Display Trust Badges & Payment Icons

Why it matters:

Trust is everything during online shopping. When shoppers see payment icons (like Visa, MasterCard, or PayPal) or security badges, they feel safer to buy.

Quick fix:

• Add trust badges near the checkout button.
• Include icons for accepted payment methods.
• Mention “Secured Checkout” in a visible area.

Pro Tip: Combine this with shopper reviews or “Verified Buyer” tags.

10. Bonus Hack: Use Micro-Animations and Social Proof

Why it matters:

A small motion or subtle social cue grabs attention without shouting. Movement draws the eye and keeps users scrolling longer.

Quick fix:

• Add a tiny animation on your Add to Cart button (like a shake).
• Show “Only 3 left in stock!” fading text.
• Display reviews dynamically, scrolling in real-time.

Conclusion 

These simple, fast fixes can help you boost revenue and conversions that usually go unnoticed.

So before you wrap up your checklist, make sure your bundles are doing their part too.

With FoxSell Bundles 🦊, you can set up powerful, high-converting bundles in minutes, the kind that grab attention, raise AOV, and keep shoppers clicking “Buy Now.”

Because sometimes, the smallest changes bring the biggest wins.