How to Increase Christmas AOV Using Bundles

This holiday season shoppers are on a mission to find the perfect gifts, and attention spans are short.

For Shopify merchants, especially enterprise brands with complex catalogs, the question is simple: how do you maximize conversions, boost Average Order Value (AOV), and delight shoppers simultaneously?

The answer lies in Mix & Match Bundle Builder, a strategy that allows shoppers to create their own custom gift boxes, pairing products the way they want, while brands drive sales effectively.

In this piece, we’ll explore how brands can leverage bundles, optimize them for holidays, and carry momentum into New Year campaigns!

Why Holiday Season Is the Best Time for Bundles

The holidays create a perfect storm for bundle success:

• High traffic and buying intent: Shoppers are actively searching for gifts.
• Time-sensitive decisions: Many want to complete gifting fast.
• Gift-centric purchases: Bundles feel natural for gift-giving.

During this period, Mix & Match Bundles let shoppers personalize their purchases, while brands increase AOV without heavy discounts.

Mix & Match Bundle Builder

Let shoppers build their own gift sets with add-ons or free gifts, using infinite variants and rich, ready-to-use templates.

Why this wins during the holidays:

• Perfect for gifting: Shoppers create personalized gift boxes in minutes
• Higher AOV, naturally: Tiered rewards increase cart size
• Faster decisions: Curated bundles reduce choice overload
• No coupon hassle: Automatic bundle discounts at checkout
• Inventory-friendly: Move slow stock faster with smart bundle combos
• Actionable insights: In-depth analytics for every bundle to optimize what sells

Automatic Discounts at Checkout: No Coupon Hassle

Nothing frustrates shoppers more than hunting for discount codes. During holidays, this friction can lead to cart abandonment.

FoxSell Bundles allows automatic discounts applied at checkout. Here’s why it works:

• Removes confusion for shoppers
• Encourages bundle completion
• Protects margins compared to site-wide discounts

Tip: Show the savings clearly in the cart, e.g., “Add one more item to unlock a free gift or 15% off!”

Now this is where you can add a simple progress bar to your bundles 👇

Add a Progress Bar to your Bundle Builder 

Progress bars tap into a strong shopper instinct —> completion.

When shoppers see they’re close to unlocking the next reward, they naturally add one more item.

This alone increases cart value by 20–35%, especially during Christmas and New Year when purchase intent is already high.

Traffic Re-utilization: Extending Holiday Momentum

The beauty of bundles is that holiday traffic can be repurposed for New Year campaigns or winter clearance sales.

• Change bundle names according to campaigns: “New Year Essentials Kit” or “Winter Glow Bundle.”
• Move older inventory quickly by including it in festive bundles.
• Reuse the same high-performing placements and templates for a seamless start to the next seasonal campaign.

This approach ensures that brands maximize ROI on seasonal traffic beyond just Christmas.

Optimizing Bundles 

1. Strategic Placement

• Place bundles near the Add to Cart button for immediate visibility.
• Feature bundles on homepage banners and holiday landing pages.

2. Bundle Names That Convert

• Use gift-centric, festive language: “Holiday Essentials Kit”“Complete Your Gift Set”“Last-Minute Gift Bundle”
• “Holiday Essentials Kit”
• “Complete Your Gift Set”
• “Last-Minute Gift Bundle”
• Names should convey value, exclusivity, and urgency.

3. Highlight Value Without Cutting Margins

• Instead of slashing prices, show value through curated sets.
• Make bundles feel like “win-win-win” deals: shoppers get curated sets, brands increase AOV, margins are preserved.

4. Showcase What’s Trending

• Analyze top-selling products and trending bundle combinations each season.
• Feature these prominently as “Trending Holiday Bundles.”
• Use FoxSell Bundle Analytics to track performance and iterate.

Enterprise Use Cases: Complex Catalogs Made Simple

Enterprise Shopify brands often deal with hundreds of SKUs across multiple categories. Bundles can get complicated, but FoxSell Bundles solves this with:

• Rich templates for any category
• Automatic inventory sync management
• Deep analytics for tracking bundle performance
• Seamless Shopify integration, including automatic discount application

Conclusion

Mix & Match Bundles are more than just a seasonal gimmick, they’re a strategic tool for enterprise Shopify brands to:

• Boost AOV and conversions
• Simplify the buying journey for shoppers
• Protect margins while driving sales
• Reuse traffic for New Year campaigns and winter clearance

With FoxSell Bundles, brands can deploy rich, high-converting templates, handle complex catalogs, and automate discounts for a seamless shopping experience.

The holiday season waits for no one, start creating your high-impact bundles today and make this festive season your most profitable yet.