Boost Conversions with These Bundle Placements on Shopify
Not seeing the conversions you'd expect from your bundles on Shopify?
It might not be your product it’s likely where (and how) your bundles are being shown.
Shopify merchants often spend hours crafting the perfect bundles, carefully priced, nicely packaged, and marketed with love, only to tuck them away in hidden pages or awkward placements that shoppers never notice.
Here’s the truth: The right bundle in the wrong spot won’t convert. But the right bundle in the right place?
In this blog, we’ll show you exactly where to place your bundles on your Shopify store from homepage to post-purchase, to drive real results. And we’ll walk through examples from real Shopify brands who are doing it right!
Table of content
Why Placement Matters More Than You Think
Think of your bundles like eye-catching merch at a concert. Even if it’s great, but it’s in the back corner, people will miss it. But place it at the checkout line or homepage, and you’re gold.Bundles placed smartly can:
- Increase AOV (Average Order Value)
- Improve shopper retention
- Reduce decision fatigue
- And boost conversions up to 60% when shown at the right moment
But here's the catch, most Shopify merchants miss the opportunity by hiding bundles deep in product pages or stuffing them into a separate “Bundle” page, which no one clicks.
So let’s explore smarter placements.
Homepage Hero Section
Why it works: This is prime real estate. When visitors land on your store, the first thing they should see is a curated bundle that makes choosing easier.
Pro Tip: Use seasonal or limited-time bundles here. Pair it with urgency (e.g. “Only 3 left” or “Ends in 12 hours”).
Real Example: Blume
Blume positions its Best-Sellers Bundle front and center on the homepage with a clean layout and clear savings message. It grabs attention and drives immediate interest.
Product Detail Pages (PDP)
Why it works: This is where purchase intent is the highest. The shopper is already interested in one item showing a “Complete the Look” or “Buy It With” bundle here increases the cart size naturally.
How to do it well:
- Keep bundle suggestions relevant (cross-sell based on category or past buying behaviour)
- Use strikethrough pricing to highlight savings
Real Example: Three Ships Beauty
On each product page, they offer simple bundle recommendations like “Glow Essentials Kit” tied to the hero product, often with a subtle discount.
Cart Page or Slide-Out Cart
Why it works: This is the last stop before checkout. Perfect for nudging shoppers with low-effort, high-impact add-ons.
What to show here:
- Quick-add mini bundles
- “You Might Also Need” combos
- Bundle upsells for related or complementary products
Pro Tip: Use low-friction pricing (e.g. $5-$10 add-ons) and pre-select the offer.
Real Example: Pipcorn
Pipcorn uses slide-cart upsells effectively showing popcorn variety bundles right before checkout, increasing cart size without adding friction.
Checkout Page (Shopify Plus only)
If you’re on Shopify Plus, this is a goldmine.
Why it works: This is your last opportunity to increase order value. Shoppers are already committed, so relevant bundles here (especially if they feel like a deal) convert fast.
Bundle types to consider:
- Add-on accessories
- Small-size samples
- One-click bundles
Real Example: Allbirds
Allbirds (on Shopify Plus) displays shoe care bundles right before checkout. It’s smooth, branded, and drives additional purchases from already-converted shoppers.
Post-Purchase Page
Why it works: The sale isn’t over just because the order’s placed. Post-purchase offers have higher conversion rates than most people expect, especially when bundled smartly.
FoxSell Bundles Tip: Show limited-time bundles available only after purchase. Use language like “Only for new shoppers” or “Complete your routine.”
Real Example: Olipop
OLIPOP shows multi-pack deals post-purchase, especially useful for encouraging repeat behaviour.
Mobile-Optimized Bundle Widgets
Why it works: 75%+ of Shopify traffic comes from mobile. If your bundles aren’t visible or scroll-friendly here, you’re missing sales.
Pro Tip: Place bundles just below the ‘Add to Cart’ button on mobile PDPs. That’s the decision point.
Bonus: Email and Landing Pages
Use dedicated bundle landing pages linked from email campaigns or ads. These drive qualified traffic and let you control the narrative.
Email ideas:
- “Bundle of the Month”
- “Our Most Gifted Combo”
- “Build Your Own Kit”
Conclusion
From homepage highlights to post-purchase placements, your store has dozens of opportunities to surface high-converting bundles without being pushy or overwhelming. And when you combine smart placement with fast, flexible setup you get results.
That’s exactly what FoxSell Bundles is built for.
Our no-code bundling tool helps Shopify merchants like you:
- Place bundles exactly where they convert best
- And grow AOV without breaking the checkout experience
Ready to optimize your bundle placements and boost conversions?
Try FoxSell Bundles today! Let’s make your bundles impossible to ignore, and even easier to buy.
