What the Fastest-Growing Shopify Stores Have in Common
Every week, there’s a new Shopify brand in the headlines. They’ve doubled their revenue in months, cracked international markets, or built cult-like followings. But what’s their secret? While product-market fit, branding, and logistics play big roles, one under-discussed strategy is smart bundling.
In this blog, we’ll unpack what the fastest-growing Shopify stores do differently with a spotlight on product bundles. From increasing AOV (Average Order Value) to reducing cart abandonment and improving customer experience, bundling is at the heart of many Shopify success stories.
Let’s explore why.
At FoxSell Bundles, we work closely with hundreds of Shopify merchants and have seen some common themes emerge especially around bundling strategies. This blog unpacks the shared traits that make these brands tick, along with how you can apply them in your own store.
Table of content
Chapter 1: Knowing Your Shopper Inside-Out
Top-performing stores don’t build based on hunches. They know exactly who they’re selling to, and what those shoppers want next.Instead of guessing, they:
- Track repeat purchase behaviour
- Analyze upsell trends
- Watch what shoppers bundle together naturally
Real Example: Doe Lashes, a Shopify beauty brand, noticed that shoppers who bought their "Dream Lashes" often added the cleaning kit. They turned this into a pre-bundled combo that drove up AOV without adding pressure to the shopper.
Takeaway: Use shopper’s behaviour to inform what bundles make sense. Let data lead the way.
Chapter 2: Simplifying the Buying Journey
Speed matters. Fast-growing brands remove friction at every step, especially during the path to purchase.Bundles play a key role here:
- Curated bundles reduce decision fatigue
- They make product discovery easier
- They increase perceived value
Real Example: Javy Coffee offers starter kits with everything needed to make instant coffee at home. This removes confusion, especially for first-time buyers.
Takeway: Test bundle placement. Putting your bestsellers on the homepage or checkout can dramatically improve conversion.
Chapter 3: Treating Bundles Like Products
Instead of hiding bundles deep in the store, fast-growing brands:
- Name their bundles clearly
- Give them dedicated landing pages
- Add strong visuals and social proof
Real Example: Blume, a clean skincare brand, sells a “Self-Care Set” that includes their top 3 products. The bundle has its own product page, reviews, and FAQ section just like a single product would.
Takeaway: Treat your bundle like it deserves the spotlight. Shoppers respond better to a fully packaged offer.
Chapter 4: Testing Everything (Especially Bundles)
Testing is a superpower.Fast-growing stores run regular A/B tests on:
- Bundle titles
- Product combinations
- Discounts offered
- Hero images and layouts
Real Example: Neemli Naturals, a Shopify skincare brand, saw a 3x boost in sales just by changing the name and image of a similar product bundle.
Takeaway: Let shoppers tell you what converts.
Chapter 5: Bundling for Seasons & Campaigns
Instead of static bundles, high-growth brands create fresh ones for:
- Holidays
- Gift Bundles
- Product launches
- Collaborations
- Limited drops
Real Example: Haus, a DTC aperitif brand, launched seasonal cocktail kits with limited-edition flavours. These bundles drove urgency and helped clear seasonal stock.
Pro Tip: Create urgency with limited availability or countdowns. Even simple tweaks like this can 2x conversion.
To dig more about Gift Bundles, you can check out our blog here on Gift Bundles in Shopify Stores.
Chapter 6: Measuring What Matters
High-growth stores don’t just look at sales. They focus on:
- AOV (Average Order Value)
- Attach Rate (how often bundles are added)
- Bundle Conversion Rate
- Repeat Purchase Rate for bundles
With FoxSell Bundles, Shopify merchants can track these bundle-specific metrics in one dashboard.
Takeaway: What gets measured, gets optimized. Don’t rely on gut. Use clear, actionable data.
You can also have more insights on A/B Testing Your Product Bundles here!
Conclusion
You don’t have to overhaul your entire store to grow like the top 1%.Start small:
- Bundle your bestsellers
- Place them visibly (home, PDP, cart)
- Give bundles names that resonate
- Use real images with context
- Test one change at a time
You don’t need a huge team or VC funding to grow like the fastest Shopify brands. The truth is, their edge lies in doing the basics better and doing them consistently.
- They listen to shoppers.
- They test smartly.
- They use bundles to create better shopping experiences, not just higher cart values.
And you can too. Start with just one bundle. Make it visible. Give it a name that feels personal to your audience. Show it off like your hero product. Then test, tweak, and scale.
You're not just selling more. You're growing smarter.
Try FoxSell Bundles and join the brands rewriting the rules of ecommerce.
