Top 5 Bundle Ideas for BFCM by Niche (Beauty, Kitchenware, F&B, Fashion, Health & Wellness)

What is BFCM and Why Bundles Matter

Black Friday and Cyber Monday (BFCM) are the holiday shopping overwhelming times of the year. In 2024, Shopify merchants saw BFCM sales jump 24% year-over-year to a whopping $11.5 billion globally.

To stand out among all the BFCM deals, many brands turn to product bundling.

Let’s hear from some of the top eCommerce companies on what they have to say about product bundling.

Shopify notes that “curated product bundles increase the perceived value of an offer, making it feel like a deal”.

HubSpot also points out bundling quickly moves inventory and boosts customer satisfaction.

BigCommerce similarly recommends promoting “bundles or limited edition items to add value and encourage quick decisions”.

In other words, bundling is a smart BFCM strategy, it lets you offer great deals without cutting margins.

For example, Crown Affair (a beauty brand) doubled the discount on its existing “Build Your Ritual” bundle instead of slashing prices sitewide.

Select your niche and unlock bundle ideas that can boost your BFCM results.

Beauty Bundles

“Build your makeup bundle” by Jerome Alexander

• Jerome Alexander is running a 40% OFF sitewide sale for Black Friday 2025.
• But what instantly grabs attention is the headline: “Build your unique bundle and save up to 50%.”Let’s break it down because this offer is obviously a steal.

“Build your unique bundle” gives shoppers full control. It makes them feel like they’re curating their own personalized set rather than buying a pre-packed product. That sense of choice is powerful.

Now here’s where it gets even better:

While the entire site offers 40% off, the custom bundle unlocks 50% off for 6 products which feels like an even bigger win for the shopper.

Kitchenware

“MAKO - Must Have Set” COOKDINEHOST

• COOKDINEHOST has done a fantastic job spotlighting their Black Friday deals across all bundles, using a smart strike-through pricing style that instantly grabs attention.
• They clearly show how much shoppers save, and the countdown timer adds a strong layer of FOMO.
• Plus, they openly mention that their Mako woks are handmade and produced in limited quantities, creating genuine urgency.

Overall, the entire setup feels transparent, time-sensitive, and absolutely worth grabbing before it’s gone.

Food & Beverages

“The Magical Garden" Christmas 28 macarons gift box” by Ladurée Paris

• The fixed gift box bundle from Ladurée Paris looks very neat and elegant, it’s visually very pleasing for any shopper.
• The bundle name is beautifully chosen and feels perfect for the gifting or holiday season. It’s the kind of name that makes people want to buy without thinking twice.
• They clearly mention how many macarons you get, the flavours, and the count for each flavour, so there’s zero confusion for the shopper.
• The best part is that they openly share the ingredients, allergen info, and storage details which builds trust and makes the bundle feel even more premium.

Fashion

“Vintage Outfit Mystery Box” by Domno Vintage

• Their bundle name instantly connects with their young audience, the vibe is spot on.
• Shoppers can pick the style they like, and the product image updates instantly, making the experience super fun and interactive.
• The coolest part is when you choose your style, you can also describe your vibe, and the brand will handpick a style for you.
• It feels personal, exciting, and makes the shopper feel like the brand gets them.

Health & Wellness

The Motherload Bundle by Boobie* Superfoods

• Their most popular bundle is The Motherload, and the name itself feels wholesome and complete.
• The best part? They offer free shipping for this BFCM 2025, which makes the deal even better.
• All the Boobie Bar flavors are shown clearly, and the shopping experience is super smooth shoppers can explore everything easily without any confusion.
• They’ve also added a short video showing what the products look like together in the bundle, which helps shoppers understand exactly what they’re getting.

Conclusion

All these amazing bundles were created using FoxSell Bundles to deliver a smoother, more enjoyable shopping experience, while making life much easier for merchants.

Each of these bundles performed incredibly well for their brands and drove strong bundle revenue both during BFCM and throughout the year.

If you want to explore more or pick the perfect bundle template for your store, check out FoxSell Bundles, and unlock magic that goes far beyond AOV and revenue!