The Evolution of Bundling on Shopify: 2020 to 2025

Back in 2020, Shopify merchants were just scratching the surface of product bundling. Think of bundling then like ordering a classic combo meal, grouping related products together to encourage bigger carts and boost average order value (AOV). It was straightforward, mostly manual, and lacked personalization.

Fast forward to 2025, and the bundling game has completely changed. It’s no longer just about grouping products, but it’s more about strategically increasing conversions, enhancing user experience, and adapting to how today’s shoppers behave, especially on mobile. 

Merchants now expect bundles that update in real-time, integrate seamlessly with inventory, and appear at the exact moment a shopper is ready to buy often directly in the checkout flow.

So if you’re a Shopify merchant asking, “What’s changed, and how can I use bundling to drive more value today?” This guide is your answer. Let’s walk through the key milestones of how bundling evolved, and what you should be doing right now to keep up.

2020: Bundling - The Static Phase

In 2020, product bundling on Shopify was largely manual:

• Merchants created separate bundle products manually.
• Inventory tracking was a challenge.
• Shoppers had to dig through long product pages or multiple tabs to understand what was in a bundle.

Example: A home decor store like The Citizenary grouped cushions with throws into a collection. But shoppers couldn’t customize the combo easily.

Problem:

• High friction at checkout.
• Confusion around what’s included.
• No dynamic pricing or conditional logic.

2021–2022: The Rise of Smart Bundling

With the DTC boom and more merchants entering Shopify, the demand for smarter bundling rose. Merchants wanted better UI, inventory syncing, and dynamic pricing.

Key Changes:

• Integration with Shopify Inventory APIs.
• Conditional bundling (Buy X, Get Y logic).
• More apps introduced partial bundle logic.

Example: Allbirds offered sock bundles with discounts based on quantity like “Buy 3, Save 15%.

2023: Bundling Gets Visual & Mobile-First

This was the year mobile UX started to dominate. Shopify reported over 70% of checkouts came from mobile devices. So, bundling had to adapt.

Trends:

• Clear visual layouts for bundles.
• One-click add-to-cart.
• Transparent pricing and what’s included.

Example: Gymshark displayed bundles on PDPs with clean visuals, auto-applied discounts, and mobile-first layout.

What Worked:

• Increased bundle conversion.
• Lower bounce rate from mobile.
• Clearer communication = trust = more sales.

2024: Bundling Meets AI and Personalization

This was a turning point. AI wasn’t just in chatbots anymore it started powering recommendations and bundle logic.

Innovations:

• Personalized bundle suggestions based on behaviour.
• AI-generated bundles during checkout.
• Upsells that felt helpful, not pushy.

Example: Thrive Causemetics used browsing behaviour to recommend “your perfect trio” bundles, improving AOV by 18%.

2025: The Bundling Revolution - Control, Clarity & Conversions

Now in 2025, bundling has become a strategic lever for every serious Shopify merchant.

What Modern Merchants Demand:

• No-code bundle creation.
• Transparent bundles at checkout (not hidden behind product pages).
• Inventory tracking synced automatically.

What’s Outdated Now:

• Separate product pages for bundles.
• Hidden discounts.
• Confusing checkout experiences.

Meet: FoxSell Bundles

FoxSell Bundles is designed for this era:

• Instantly display bundles at checkout
• Keep inventory synced
• Boost conversions with transparent pricing

Example: A cosmetics store using FoxSell Bundles now shows “Pick Any 3 Lipsticks for ₹999” directly at checkout, with clear visuals, stock availability, and one-click add-to-cart.

What This Means for You as a Merchant

If you’re still creating bundles manually or hiding them behind product pages, you’re leaving money on the table.

FoxSell Bundles helps you:

• Show your bundles where shoppers convert most at checkout
• Maintain inventory and variant clarity
• Prevent cart abandonment due to confusion

Conclusion

From 2020’s static combos to 2025’s smart, transparent bundle systems, the journey has been exciting. What changed is literally EVERYTHING from how bundles look to how they convert.

The future is simple: bundles that sell themselves.

To know more updates, check out the recent Winter Editions 2025 here!

If you’re looking to upgrade your store’s bundling experience, FoxSell Bundles is built for the way shoppers buy today.

Start with FoxSell Bundles and turn your bundles into conversions.